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Traditional. Handmade. Quality.

Focusing on traditional, handmade cricket bats, handcrafted from English Willow that is sourced from the most prestigious growers in the UK;  here at Custom Cricket 201 rather than just stocking your big name generic brands, we shine a light on the hardworking, independent companies whose love of the sport is shown in the quality of their products.

We understand the importance of finding the best bat that's right for you which is why we offer a free personalised service to help you find your dream bat. Visit our showroom in Hove, East Sussex, book a video consultation or DM us to discuss your requirements and we will help guide you with no pressure to buy.

The range of equipment we have at Custom Cricket 201 is professional quality allowing you to push the boundaries of your performance.  

Testimonials

Couldn’t recommend anymore! Unbelievable set up and quality service from start to finish. Can not wait to use my bat now, thanks nick 👍

— L. Chapman

Superb service from start to finish, bat was hand delivered for safety and in my son's own words "its a real beast" Thanks Nick for everything will soon be back for another 👍👍👍

— G. Stares

Fantastic bit of craftsmanship and the best bespoke service I've ever experienced! Highly highly recommend these guys!

— L. Al-Samarrai (Dubai)


Personalised video calls and fantastic products. Can't wait to get started again after 2 years away from the game.

If you need anything then I would highly recommend.

— N. Collison

Excellent advice from Nick on bat selection. Makes a lot of difference when you have someone that is able to guide you through the different bat shapes, grades and weight to suit your ability and the type of cricket you will play. Wide range of bats helps you select the best fit possible! Thanks Nick.

— P. Martin

Brilliant service from start to finish from Nick. His bats are unbelievable and some of the best softs I’ve felt and seen. Nick is always willing to help and is always going the extra mile to get the exact needs. Thanks Nick for everything. Will be back here for sure.

— T. Patel


5 star luxury service on a budget and you get to support local business. You couldn't ask for more!

— T. Bongers

Excellent service.. took the time to send extra photos and a video of the bat. Looking forward to using it in the middle.

— M. Jukes

Amazing service provided, bought pads and gloves at a great price. Definitely the new go to for anyone's cricketing needs.

— F. Brand


Bought an A2 bat. Got to pick-up and ping the bats before picking one. Excellent service from Nick and there was no pressure to buy. Nick being a very accomplished batsman himself meant there was plenty of thoughtful advice too in making the choice.

— A. Chauhan

Excellent range of quality products and first class service!

— R. Grey

Nick restored my ancient, cherry-and-scuff laden bat back to its original 2008 form, as well as re-gripping our club bats. Nick is a welcoming, friendly bloke who listened to my quirky requirements and fulfilled them. Superb service at a good price; will be using for all cricket-related business from now on!

— Bob